Roqlandia

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South By Southwest personifies what’s best about Austin: Live music, clear skies, and spicy eats. The City of Santa Fe New Mexico Tourism Board wanted to celebrate these things as well as showcase their own cities’ culture packed goodness in a fun musical event. I was tasked with creating the look and feel for this event that would be showcasing music, live painting and tasty food. Hosted by GSD&M, I made use of their space and used it to transform the area into a “Land of Rock” that is- Roqlandia.
Creative Director: Raul Garza 

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Additional signage design by Reid Munkres

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