Dave & Buster's
$5 Happy Hour / Late Night Happy Hour

Drink is a key pillar of the D&B offering and I was tasked with doing a complete re-think of the existing Happy Hour look and feel from completely new lockups, signage and motion graphics to menus and other in-store creative. The end result was a consolidated, simplified creative solution that gives a compelling way to showcase D&B's new Happy Hour offerings to the guest.